Recently, I hosted a DX Live panel on how businesses are surviving, and thriving, in the COVID-19 economy. Two entrepreneurs, Nicole Valdivia from The Cave Ventura and RE/MAX agent Krista Gaumer-Nowak, joined me for the panel’s interview. One question I asked them was how they are able to connect with customers. How does taking a pause allow you to discover what makes you successful?

Both agreed that this unprecedented time is full of opportunities. Entrepreneurs may take a more relaxed approach to business. This is a rare chance to connect with customers on a deeper level. The relationships built now will last a lifetime.

We have taken a closer look at how startups lead and pivot their business models during COVID-19. What about connection? Here’s how small businesses connect with customers and why kindness pays incredible dividends back to business.

1. Ask how you can add value.

“The question we ask ourselves every day is ‘How can we add value?’ For some of our customers it is a simple phone call to check in. Others, it may be spot coaching or helping lead their team through a virtual sprint. Our company has moved quickly to a virtual experience for our workshops. We deliver live keynotes, strategy and leadership workshops, plus leadership coaching. Our clients love it!

It feels like we are in start-up mode again developing new products for our clients. This pause allows us to reinvent and innovate. Holding that mindset allows me to see this as a chance for growth.” — Nicole Bianchi, Partner, Bravium Human Development.

To learn about more ways to connect with customers, read the full article featuring Big Buzz CEO Wendy O’Donovan Phillips here.