Have you ever wondered how much your peers in healthcare and senior care are investing in recruitment marketing or what benefits they offer to entice great candidates to come work for them? We reveal these secrets and more insights in our recent eBook,  . Here are a couple to start:

Average Annual Budget for Recruitment Marketing

When we asked your peers for their organizations’ annual budgets for recruitment marketing, the mean was $88,600, excluding two high-end outliers at $20 and $150 million. 12% of respondents had zero budget for recruitment marketing. The general rule is to invest 6% of top-line revenue into total marketing efforts, including recruitment marketing. To determine what percentage of total marketing budget should be allocated to recruitment marketing, align with your team on a One-Page Marketing Plan and divvy up the budget by priority in reaching the organization’s Big Important Goal.

Most Common Employment Benefits Offered

Here are the results from our study showing the most common employment benefits offered in the healthcare and senior care industries. Under “Other,” one respondent mentioned pet insurance and another said attendance bonuses. To determine how best to allot the organizational budget to employment benefits, consider surveying current employees to gauge what is important to them, then align assets accordingly.