How Big Buzz® Supported AVL Growth Partners in Increasing Sales Qualified Opportunities by an Average of 44%
About AVL Growth Partners
AVL Growth Partners is a fractional finance, accounting, and human resources services company supporting organizations in pivoting from grow to scale. www.avlgrowth.com
The Challenge
The company had relied solely on referral marketing in the past and struggled with executing the go-to-market strategy. They needed a marketing system to consistently build results quarter over quarter.
The Solution
First, the Big Buzz team conducted a thorough audit and update of the existing brand platform, marketing plan, competitor research, and focus group data. Big Buzz additionally gathered voice-of-the-customer and programmatic survey data to pinpoint how would-be clients found AVL and what messaging resonated most with them. With that research in hand, Big Buzz developed and executed a quarterly Strategic Marketing Plan. Read on to understand how they executed the entire plan.
1. Content Marketing Strategy
In addition to offering newsletter support, Big Buzz developed and automated the amplification of monthly blog posts after a once-annual strategic planning session with AVL for content.
2. Social Media Marketing Strategy
Big Buzz produced and automated weekly posts after a once-annual strategic planning session with AVL to align on the social media direction.
3. Promotional Email Campaign Strategy
Following the once-annual promotions strategy session, Big Buzz developed and automated the distribution of monthly promotional emails.
4. Automation
Big Buzz first guided and then assumed total responsibility for the automated distribution of all content marketing, social media marketing, and email campaigns via HubSpot.
5. Event Marketing Strategy
After a once-annual event marketing strategy session, Big Buzz spearheaded all pre-event, event, and post-event email campaigns.
6. Website Redevelopment
Once the collective team aligned on the understanding that the current website was cost and efficiency prohibitive, Big Buzz simplified updates and HubSpot connectivity by building out the new website on WordPress. Explore the full site.
7. Sales Materials Support
Big Buzz delivered Client Success Stories, a Qualified Sales Opportunity Campaign, a Sales One-Sheet, and a Sales Presentation to nurture warm leads to become intentional about signing on as clients with AVL.
8. Quarterly Success Reviews
Big Buzz led quarterly success reviews with AVL to eradicate any issues or obstacles standing in the way of smooth quarterly marketing swells.
9. Monthly Performance Review Meetings
Big Buzz participated with AVL executives in monthly performance reviews to report successes, areas for opportunity, and plans for closing any known gaps in performance, as shown by Google, HubSpot, and LinkedIn analytics.
The Results
In the first 12 months of working with AVL, Big Buzz’s marketing swell approach to systemizing marketing helped them exceed their goals in new website visitors, new subscribers, and new followers. What’s more, the company increased sales qualified opportunities by an average of 44% and began to reach their aggressive goal for new deals won, increasing success rates by an average of 24%.
Since 2007, Big Buzz® has helped organizations seeking to move from survival to success with systemized marketing to achieve growth goals. Big Buzz is a marketing services company whose strategists deliver big-picture marketing made clear. Out of the wide blue ocean of marketing, we create a focused energy people notice. Learn more at www.bigbuzzinc.com.