It can be difficult to focus when you’re in the midst of the Q4 chaos. Budget constraints, deadlines, staffing challenges and the upcoming holidays, among other things, are likely occupying the bulk of your mental real estate. Other facets of your business might get put on the back burner as you race to tie up loose ends, but one element you absolutely shouldn’t let fall to the wayside: marketing.

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It should come as no surprise that the healthcare industry is facing significant staffing challenges. These challenges affect not only the patient experience and the medical side of things, but the administrative side as well. When a team is shorthanded, measures that may seem inessential may be pushed to the wayside. One such measure is marketing – it may not seem like an urgent matter during a stressful time but it’s anything besides inessential. For example, many marketers expect to earn approximately $39 for every $1.25 spent.

It’s no secret that designing, implementing and maintaining an effective marketing plan is a time-consuming affair. Between strategizing, researching, creating and more, it can seem like there simply aren’t enough hours in the day. For many, it’s a full-time job! When you’re the one handling marketing duties for your organization it can feel especially overwhelming. It may seem counterintuitive, then, to suggest scheduling slots within your marketing time specifically not to do marketing.

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Strategizing is one of the most important first steps in constructing an effective marketing plan, and the consequences of not doing so can be catastrophic. But avoiding disaster shouldn’t be the only reason you place a focus on strategy. There are a great deal of ways that being proactive can benefit your organization.

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  The idea of brainstorming sessions has been fairly divisive over the last few years, with a deluge of articles, op-eds and blogs respectively denouncing the notion and singing its praises. Despite its polarizing nature, many leading businesses have used the tactic with positive results

[vc_row gap=”5″ css=”.vc_custom_1566942214232{padding-top: 60px !important;}”][vc_column width=”1/2″][vc_column_text] How Does HIPAA Define Marketing? If you work in the field of healthcare, you are more than