While it may seem like a basic idea, it’s that simplicity to blame for countless companies thinking they know what their competitive advantage is when they have no idea.

When identifying your competitive advantage, keep the following in mind: First, it is important to be objective, not subjective. You want to use words that have the same meaning to everyone. For example, using the word “quality” is more subjective than objective because two different people can have completely opposing ideas on what quality means. Instead, think of how the idea of quality translates into value for the consumer.

[vc_row css=”.vc_custom_1561576095131{padding-top: 20px !important;}”][vc_column][vc_column_text]Trust goes a long way in business, particularly in the medical device industry. Healthcare systems adopt devices that are manufactured

Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much more go into the brand creation process. Beyond the hard facts and figures, though, is another brand-building tool: the mood board. A mood board is a collection of designs, images, shapes, symbols and colors that represent your brand.

Communication plays a significant role in our daily lives, whether as a means of connection between people or places, or for a conveyance of thoughts and emotion. Communication helps us promote the development of relationships with others as well as initiate the sharing of knowledge and information. Every interaction has a common need for the ability to communicate in a clear and effective way.