Google Analytics can provide invaluable marketing insights when properly used. There is a litany of functions, and only a few offer the high-level view you need to make great business decisions.

Google is among the most valuable digital marketing platforms available. From ads to SEO and SEM to tracking KPIs and beyond, its versatility creates boundless opportunities. However, in order to maintain both its prominence and relevance, its developers must make constant changes and adjustments.

Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect the performance of your website. If your marketing is managed internally, these skills will help you develop and adjust your strategy to optimize your site’s effectiveness and ROI.

Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaningful way, and most importantly not with the subset of people that are most suited to purchase your offering.

A well-finished website is one in which you can take great pride for years to come. To reach that level of longevity, website development starts with brand: ensuring a resonant message, look and feel will reach the right target audience. After the website launches, it often becomes the first impression an organization will make with prospects. For this reason, it is important to optimize the website, or ensure it continues to offer a favorable user experience while generating interest, leads and results. Not only do the needs and preferences of visitors change over time, but so too do the demands of evolving technologies and search engine algorithms.

It is important for those who own, manage or operate one or more websites to foster equality among all potential visitors and allow them to achieve the same experience and level of value. It is also important to continue discussing and learning more about the issue until meaningful progress is made.

When it comes to marketing success, few things are as fundamentally significant as a well-aligned marketing team. This alignment begins at the top; an organization’s leadership team must elucidate its goals in clear terms and design an achievable and measurable path to their achievement.

Big Buzz has been recognized in the 2021 Healthiest Employers of Colorado, an awards program created to honor people-first organizations that prioritize the well-being of their employee population. These companies were recognized because of their commitment to workplace wellness and their exceptional health and benefits offerings.

The country’s leading reviews and rating platform for B2B companies, Clutch, has just released its selection for the 2021 top companies awards in the state of Colorado. For the last few years, Colorado has been the favorite destination for tech companies to target for expansion.

According to a 2020 assessment of one million home pages performed by WebAIM, 98.1% had at least accessibility one failure when compared against WCAG standards. WCAG, or Web Content Accessibility Guidelines, are a set of standards published by the Web Accessibility Initiative designed to further the goal of achieving equal web-based outcomes for all regardless of ability.