[vc_row][vc_column][gem_youtube height=”350px” video_id=”AZw7H00k1Fo”][vc_column_text]Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine

Local Deals are paid ads that allow you to target multiple neighborhoods in your area with a deal or promotion. While the promotion aspect is largely designed for retail or eCommerce businesses, you can use these ads with calls to action for scheduling a tour or booking a consultation with your sales team. Just be sure to weigh the cost of the ad against the value of a new prospect and keep a watchful eye on the metrics and performance of the ad so you can tweak or adjust the language of the CTA as you go.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”gwHrbvmx1z0″][vc_column_text]Did you know that the #1 most listened-to album during the March-May 2020 nationwide quarantine was Bob Marley’s “Legend”? In “Three

When a person realizes their aging parent or loved one can no longer live on their own, they embark on a journey wrought with stress, guilt and difficult decisions. Fortunately, as a senior living operator, you have the power to help them even before they make the move to your wonderful community, in part through creating useful, accessible blog posts.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”XYaQ-5rVWyE”][vc_column_text] Your Facebook account is a great way to interact with current patients, engage your audience and keep lines of communication

[vc_row][vc_column][gem_youtube height=”350px” video_id=”NfZXiPUgEUA”][vc_column_text]Between the jargon, the shorthand and the buzzwords, marketing terminology can be a lot to juggle and keep track of –

[vc_row][vc_column][gem_youtube height=”350px” video_id=”H1ooyQwnPhk”][vc_column_text]The proliferation of customer reviews online has changed the way consumers research and patronize businesses. The process of parsing reviews has

Many communities already have blogs, but they may be underutilized. There are a few reasons why it’s recommended to post blogs monthly or even biweekly. If Google’s algorithms detect that your website is regularly posting valuable and relevant content in a certain area, it will begin to recognize you as a credible resource and improve your website’s ranking.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”_P95eSIL-zw”][vc_column_text]Your practice is your livelihood and getting patients in your door is its lifeblood. You take great pride in what you

[vc_row][vc_column][gem_youtube height=”350px” video_id=”td_vxJg1l2I”][vc_column_text]In recent weeks, Big Buzz has written about how to leverage your Google My Business listing in conjunction with Google Ads