[vc_row][vc_column][gem_youtube height=”350px” video_id=”AZw7H00k1Fo”][vc_column_text]Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine […]

Local Deals are paid ads that allow you to target multiple neighborhoods in your area with a deal or promotion. While the promotion aspect is largely designed for retail or eCommerce businesses, you can use these ads with calls to action for scheduling a tour or booking a consultation with your sales team. Just be sure to weigh the cost of the ad against the value of a new prospect and keep a watchful eye on the metrics and performance of the ad so you can tweak or adjust the language of the CTA as you go.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”gwHrbvmx1z0″][vc_column_text]Did you know that the #1 most listened-to album during the March-May 2020 nationwide quarantine was Bob Marley’s “Legend”? In “Three […]

When a person realizes their aging parent or loved one can no longer live on their own, they embark on a journey wrought with stress, guilt and difficult decisions. Fortunately, as a senior living operator, you have the power to help them even before they make the move to your wonderful community, in part through creating useful, accessible blog posts.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”XYaQ-5rVWyE”][vc_column_text] Your Facebook account is a great way to interact with current patients, engage your audience and keep lines of communication […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”NfZXiPUgEUA”][vc_column_text]Between the jargon, the shorthand and the buzzwords, marketing terminology can be a lot to juggle and keep track of – […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”H1ooyQwnPhk”][vc_column_text]The proliferation of customer reviews online has changed the way consumers research and patronize businesses. The process of parsing reviews has […]

Many communities already have blogs, but they may be underutilized. There are a few reasons why it’s recommended to post blogs monthly or even biweekly. If Google’s algorithms detect that your website is regularly posting valuable and relevant content in a certain area, it will begin to recognize you as a credible resource and improve your website’s ranking.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”_P95eSIL-zw”][vc_column_text]Your practice is your livelihood and getting patients in your door is its lifeblood. You take great pride in what you […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”td_vxJg1l2I”][vc_column_text]In recent weeks, Big Buzz has written about how to leverage your Google My Business listing in conjunction with Google Ads […]