[vc_row][vc_column][gem_youtube height=”350px” video_id=”zOwvrtl3vKA”][vc_column_text]Whether your practice handles digital marketing internally or you are working with an agency, it’s important that you consistently gauge the […]

As a marketing agency, Big Buzz is committed to the purveyance of information that is both accurate and relevant. It is this dedication […]

One of the greatest things about marketing is how it can manifest in subtle yet effective ways that many would not think of as “marketing” in the traditional sense. For instance, have you ever looked up a local business on Google, clicked the “directions” icon to bring up Google Maps to see if it’s nearby, then ultimately patronized that business?

[vc_row][vc_column][gem_youtube height=”350px” video_id=”Sl4P5t0B8jA”][vc_column_text]Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”7DfsEtLpA6w”][vc_column_text]New patients are always a good thing, especially in the current economic climate, and climbing your way up the search engine […]

Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engine ubiquity with platforms like Dogpile, AltaVista and Ask Jeeves. Since that time, Google not only won that race handily, but it has become a leader in areas such as analytics, online local business listings and digital advertising.

If your practice intends to employ or improve a social media marketing strategy (which we strongly urge that you do), take a moment to reflect upon this quote. It’s impressive how Martin has so succinctly articulated a powerful point that many tend to overlook. While social media advertising is quite a valuable weapon in your marketing arsenal, channels like Facebook and Instagram offer so much more potential than simply serving as a digital billboard for your practice.

We recently wrote about the value of creating an omnichannel experience for prospects, and we’d like to continue the theme of synergistic and symbiotic marketing channels by discussing the incredibly powerful combination of Google Ads and Google My Business listings. Herein we will explain how to accomplish so much more by using the two in confluence than simply pursuing one.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”udwZO8EIJ70″][vc_column_text]We recently wrote about the value of creating an omnichannel experience for potential patients, and we’d like to continue the theme […]