Ever feel as though there’s a lot of marketing output without equivalent or higher outcomes? A few tweaks to the allocation of your marketing budget can improve outcomes fairly quickly. In this blog post, we'll cover three strategies that can help you get more bang for your buck.

How do you align senior living executive directors across multiple locations on one easy-to-follow sales approach that can be followed by all to ensure tours convert to move-ins?

“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.”

Sound familiar?

This was a verbatim quote taken from data Big Buzz recently gathered from 191 marketing executives in senior living and care, and it aptly describes the issue faced by most. The full study revealed six untapped opportunities to motivate older adults to leave home in favor of a senior living community, and in this article we detail the No. 1 most missed opportunity.