In my 15 years at the helm of Big Buzz, the most common breakdown in new business acquisition I have witnessed among multi-location senior living operators is a disconnect in feedback between the marketing and sales teams. Without a strong process for feedback, organizations like yours can make critical mistakes.

A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR.

In celebration of Big Buzz’s 15th birthday, CEO Wendy O’Donovan Phillips shares the top 15 biggest lessons she has learned in business over the years.

Here are detailed instructions on how to develop the call to action our experts indicated is most likely to inspire connection.

Senior living marketing efforts require effective calls to action. Industry insiders indicated a straightforward format for senior living CTAs: headline, body copy and one or two buttons.

If we expect people to take action, we must clearly call them to action. Herein is the manifesto of The Clear Call to Action (CTA) Model for the senior care industry as shown by trends from our study of 100 website development and online marketing experts nationwide.

What is brand inconsistency costing your organization? If it’s totally inconsistent, about 23% of annual revenues. That’s a hefty fee. How does that cost break down?

Content marketing positions the organization as the expert and specialist in a particular area of senior care even before the first conversation.

It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your peers we surveyed agreed:

Content marketing provides those served by a senior organization with the expertise, education and information to solve issues they face.

Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.