At Big Buzz, we are strong proponents of having a sound referral strategy and always recommend it to our clients. Year after year we see it pay off with higher move-in numbers and minimal spend compared to other marketing efforts. It is also easier than many might think, even for those who may initially feel reluctant to ask residents and families. Big Buzz has trained countless senior living organizations on how to develop a referral strategy that quickly became second nature to their entire team and kept numbers humming in a way that felt both simple and natural. Read on to learn more about how to implement or improve your own referral strategy and grow your occupancy numbers.

You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the right things you have done before to fill occupancy. Still, tours are down, move-ins are dwindling and census is low.

Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect the performance of your website. If your marketing is managed internally, these skills will help you develop and adjust your strategy to optimize your site’s effectiveness and ROI.

One of the most important things Big Buzz can do as an agency is to act as a thought leader within the marketing industry. Not only does this credibility help us earn the valuable trust of our clients, but it also helps elevate our industry as a whole.

So far, 2021 has already seen its fair share of news on Big Tech, from that about tracked ads to the validity of the information shared online. Another significant development is Facebook’s announcement that it will be retiring its Facebook Analytics tool. This tool helped to illuminate the customer journey online through multiple devices and channels.

Nextdoor continues to rise in popularity, especially now in an era where digital connections are replacing many of the face-to-face interactions that the Christinas of the world experience in daily life. It’s also becoming a trustworthy resource for business recommendations including dentistry.

Your practice gives exceptional treatment and builds lasting relationships with patients and their families. Current patients rave that they’re so glad they found you and wouldn’t go anywhere else. As a dental practice, you walk the walk and deliver the kind of experience that countless potential patients in your area are seeking. Why, then, are the countless people in search of a new dental home scrolling right past your social posts or bouncing immediately from your website without reading or clicking?

[vc_row][vc_column][gem_youtube height=”350px” video_id=”AZw7H00k1Fo”][vc_column_text]Search engine optimization can feel like a thousand-piece jigsaw puzzle. Or an onion with all its layers. Or a complex machine […]

Should you be worried about privacy or misinformation? To provide a clear answer to that question, members of the Big Buzz leadership team […]