If we expect people to take action, we must clearly call them to action. Herein is the manifesto of The Clear Call to Action (CTA) Model for the senior care industry as shown by trends from our study of 100 website development and online marketing experts nationwide.

Content marketing positions the organization as the expert and specialist in a particular area of senior care even before the first conversation.

It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your peers we surveyed agreed:

Content marketing provides those served by a senior organization with the expertise, education and information to solve issues they face.

Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.

Your brand is the singular value proposition that uniquely positions your organization in the marketplace, as shown by trends in differentiation from the perspective of your residents and families.

All marketing efforts must bring an organization closer to its goal, and few initiatives do so more efficiently than content marketing. One of the many advantages of content marketing is its versatility in supporting senior care organizations to exceed revenue goals by bolstering marketing efforts across the board in one fell swoop.

You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the right things you have done before to fill occupancy. Still, tours are down, move-ins are dwindling and census is low.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”NfZXiPUgEUA”][vc_column_text]Between the jargon, the shorthand and the buzzwords, marketing terminology can be a lot to juggle and keep track of – […]

Many communities already have blogs, but they may be underutilized. There are a few reasons why it’s recommended to post blogs monthly or even biweekly. If Google’s algorithms detect that your website is regularly posting valuable and relevant content in a certain area, it will begin to recognize you as a credible resource and improve your website’s ranking.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”td_vxJg1l2I”][vc_column_text]In recent weeks, Big Buzz has written about how to leverage your Google My Business listing in conjunction with Google Ads […]