Marketing is always a worthwhile investment provided that it’s done correctly. However, many elements can be overlooked due to impatience, frugality or a simple lack of experience – and when marketing goes wrong, nobody wins. Take a look at these 7 tips to take right action in marketing so you can do more than just keep stakeholders happy, you can leave them impressed!

It can be difficult to focus when you’re in the midst of the Q4 chaos. Budget constraints, deadlines, staffing challenges and the upcoming holidays, among other things, are likely occupying the bulk of your mental real estate. Other facets of your business might get put on the back burner as you race to tie up loose ends, but one element you absolutely shouldn’t let fall to the wayside: marketing.

Strategizing is one of the most important first steps in constructing an effective marketing plan, and the consequences of not doing so can be catastrophic. But avoiding disaster shouldn’t be the only reason you place a focus on strategy. There are a great deal of ways that being proactive can benefit your organization.

Stock market investments can seem like a risky endeavor, and in many cases they are. However, with the proper preparation and foresight, investing can be a smart, safe and consistent way to accumulate assets. In many ways, investing in a stock is similar to investing in marketing.

A solid strategy helps the entire team get on the same page by detailing the plan that everyone must follow to achieve a particular goal. Unifying the team in this fashion can lead to a seamless and cohesive approach regardless of the task at hand.

When creating a strategic marketing plan, it can be difficult to know where to start. Do you begin by reviewing past performance? Or do you first figure out what’s in the budget? While both areas are important in finalizing a marketing plan, they are not where you should begin.

Communication plays a significant role in our daily lives, whether as a means of connection between people or places, or for a conveyance of thoughts and emotion. Communication helps us promote the development of relationships with others as well as initiate the sharing of knowledge and information. Every interaction has a common need for the ability to communicate in a clear and effective way.