What is brand inconsistency costing your organization? If it’s totally inconsistent, about 23% of annual revenues. That’s a hefty fee. How does that cost break down?

If you’re beginning to think about taking your practices's marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used.

If your practice intends to employ or improve a social media marketing strategy (which we strongly urge that you do), take a moment to reflect upon this quote. It’s impressive how Martin has so succinctly articulated a powerful point that many tend to overlook. While social media advertising is quite a valuable weapon in your marketing arsenal, channels like Facebook and Instagram offer so much more potential than simply serving as a digital billboard for your practice.

Facebook recently removed age, gender and ZIP code targeting for housing, employment and credit ads. Restrictions include other demographics, behavior and interest targeting. This also includes setting up Lookalike Audiences. Lookalike audiences allow advertisers to create targeted lists based on their most valuable customers such as page followers, conversions and custom audience lists. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger

A compass is arguably the most important tool an explorer can have. Its dependable magnetic alignment reveals the right path even if astronomical indicators like the North Star are obscured by weather. Just as it guides the plight of the adventurer, a dependable directional cue is also invaluable in business. These “True North metrics” can help an organization determine where they are and how to get where they’d like to be.