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In a landscape where consumers are more online than ever before, healthcare organizations must make it a priority to leverage the versatility of the internet and all the platforms therein. Gone are the days where a practice can rely solely on a mailer to drive traffic, or an ecommerce company can buy an ad here and there online and watch the sales come rolling in. The one-track mind is destined to fail in today’s fickle marketplace. As such, it’s important that organizations pursue multiple options and platforms both in terms of serving and marketing to patients and customers.

• Learn about the differences in omnichannel and multichannel marketing
• Learn about healthcare applications of the omnichannel approach including…
  • Patient Satisfaction
  • Reach
  • Budget
  • Conversion Rates and Lead Generation

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