by Wendy O’Donovan Phillips
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This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook.
In surveying 100 website development and online marketing experts, we gleaned added individual insights outlined here.
Optimize the Experience
For calls to action to work optimally, the designs of the user experience and user interface (UX/UI), or look, feel and functionality of the entire site, must be in optimal working order at all times. Websites older than five years typically require an entirely new platform for web design and interface to properly work.
Tell a Story with Photography
Photos should catch the reader’s eye. Use custom photography to share the story of your communities’ culture. For more insights on storytelling in marketing, download The Complete Data-Driven eBook to Storytelling Marketing for Senior Living.
Connect the Way They Prefer
The experts at ActiveDEMAND suggest that in all contact forms, you provide a dropdown field that allows website visitors to select the method of communication that works best for them: email, text or phone call.
Apply Best Practices Across the Board
Apply similar best practices to calls to action on all media leading to the website: social media posts and ads, online ads, blog posts, content marketing emails, landing pages, etc.
Offer to Chat
Add a live chat solution to the website to further increase conversions. A recent study by SiteStaff Chat found that 8% to 13% of live-chat-generated leads convert to move-ins – a rate of three to five times the industry average.
Yes, I want a complimentary strategy session with a Big Buzz nurture marketing expert today so I can get:
✅ Clarity on the root causes of current lead issues we face
✅ Research and industry intel that will help eradicate lead issues for good
✅ A clearer vision for reaching the organization’s desired future state this year, 3 years from now and 5 years from now
✅ A free initial nurture marketing plan to invite warm leads to move in now
Big Buzz is a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, Big Buzz has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. CEO Wendy O’Donovan Phillips is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. The Big Buzz leadership team regularly lectures in front of audiences ranging from 25 to 3,000 attendees, including at Argentum and various LeadingAge chapters. Agency awards and accolades include recognition for excellence by the American Marketing Association, Gold Key Award Winner by the Business Marketing Association, HubSpot Academy Inbound Marketing Certification, and Top Advertising and Marketing Agency by Clutch.