by Wendy O’Donovan Phillips
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In our recently reprinted and expanded report, Harness the Marketing Swell Theory for Stronger Results, we show exactly how to set up your organization’s reliable, repeatable systems for marketing. Get your complete guide to creating a focused energy people notice.
Learn to:
- Master all three areas of each wave in the marketing swell: Awareness, Consideration, Decision
- Align the whole marketing team, internally and externally, on a simple one-page marketing plan
- Align the marketing team on one to two measures for each area of the funnel – and get them to achieve measurable results
- Create a cadence of accountability on your marketing team – every week, month, quarter and year
