Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Using CTAs to Connect with Prospects
Here are detailed instructions on how to develop the call to action our experts indicated is most likely to inspire connection.
The Industry Insiders’ Approach to CTA Formatting
Senior living marketing efforts require effective calls to action. Industry insiders indicated a straightforward format for senior living CTAs: headline, body copy and one or two buttons.
The Clear Call to Action Model
If we expect people to take action, we must clearly call them to action. Herein is the manifesto of The Clear Call to Action (CTA) Model for the senior care industry as shown by trends from our study of 100 website development and online marketing experts nationwide.
What is Brand Inconsistency Costing Your Organization?
What is brand inconsistency costing your organization? If it’s totally inconsistent, about 23% of annual revenues. That’s a hefty fee. How does that cost break down?