Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
3 Ways to Convert Leads into Tours
You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the right things you have done before to fill occupancy. Still, tours are down, move-ins are dwindling and census is low.
A Word on Marketing Planning Before a Visual Campaign
Imagine this: The team has gathered around the meeting table to discuss a new campaign. It’s early, but the smell of fresh-brewed coffee is in the air and several members of your team from sales to marketing have arrived in a shared collaborative spirit. Everyone is clear on the company’s big important goal, objectives and strategies that will give them the traction to succeed. The energy is high, and you know that the brand has been developed to represent the true essence of the organization. It’s clear through differentiation that your competitors have got nothing on this team and what you do for your target audience.
6 Messaging Strategies for Senior Living
If you’re beginning to think about taking your practices's marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used.
Sharpen the Tools in Your Marketing Plan Toolbox
A solid marketing plan should contain everything you need to achieve and even exceed your organizational goals. The priorities for your plan are that it is actionable, understandable and concise.