Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Trends in Senior Living Marketing Planning 2021-22
How do you know you are not overspending on the wrong marketing communications and leaving money on the table with unrealized ROI? How can you be certain there are not any gaps in marketing budget allocation that might only be revealed once you have failed to meet your annual revenue goal?
[eBook Excerpt] The Arch of Storytelling in Marketing
In this article we illustrate the opportunity to tell a cohesive story across the full experience of the resident and family journey into your community. At each point, we detail how to expand on that story at various points in the journey.
Common Marketing Plan Myths Debunked
There are many common misconceptions about marketing plans that can lead organizations to critical missteps that ultimately harm their bottom lines. Here are some of the common misconceptions about marketing plans and why they are false.
[eBook Excerpt] Storytelling Marketing Defined
People defined storytelling primarily as a means to evoke feeling or elicit an emotional response. The feeling may be one of pleasure, a sense of belonging, a sense of loyalty or confirmation of previous experiences, thoughts or feelings.