What you want is to align with the right partners who will elevate your marketing far beyond your competition’s efforts – who will showcase your organization’s best for the people who need you most to find you now.

It is crucial to determine which tasks you can wait on, and which must be completed right away. This can be accomplished by creating a two-columned list of “Must-Dos” and “General To-Dos.” The “Must-Do” column should contain one to three of the day’s most urgent items. Separating these tasks will give you a realistic view of where to direct your main focus throughout the day.

Focus can be hard to find when operating a healthcare organization. Between managing investor expectations, implementing your sales and marketing plans, responding to the “Great Resignation” and more, your focus is being pulled in ten different directions on a daily basis. How do you continue to focus on the people and be a great leader amidst the chaos?

Last November, Big Buzz CEO Wendy O'Donovan Phillips sat down for an inspiring interview with Steve Moran, founder of Big Buzz partner Senior Living Foresight. The two discussed building marketing relationships with senior living organizations, getting to the heart of what makes their communities shine and Wendy's big ideas on empowering women and minorities in senior living marketing.