Blog: 15 Years of Ideas and Insights From the
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Don’t Get Left in the Dark: Learn Google Analytics (Part 2 of 2)
Google Analytics can provide invaluable marketing insights when properly used. There is a litany of functions, and only a few offer the high-level view you need to make great business decisions.
3 Can’t-Miss Google Updates
Google is among the most valuable digital marketing platforms available. From ads to SEO and SEM to tracking KPIs and beyond, its versatility creates boundless opportunities. However, in order to maintain both its prominence and relevance, its developers must make constant changes and adjustments.
Don’t Get Left in the Dark: Learn Google Analytics (Part 1 of 2)
Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect the performance of your website. If your marketing is managed internally, these skills will help you develop and adjust your strategy to optimize your site’s effectiveness and ROI.
Marketing to a Target Audience Is Not Enough
Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaningful way, and most importantly not with the subset of people that are most suited to purchase your offering.