Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Forbes Agency Council: 5 Ways To Fix A ‘Broken’ Marketing Team by Wendy O’Donovan Phillips
A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...
Don’t Fall Behind: 3 Signs of an Aging Website
A well-finished website is one in which you can take great pride for years to come. To reach that level of longevity, website development starts with brand: ensuring a resonant message, look and feel will reach the right target audience. After the website launches, it often becomes the first impression an organization will make with prospects. For this reason, it is important to optimize the website, or ensure it continues to offer a favorable user experience while generating interest, leads and results. Not only do the needs and preferences of visitors change over time, but so too do the demands of evolving technologies and search engine algorithms.
Follow-up: 5 More Ways to Keep Your Site ADA Compliant
It is important for those who own, manage or operate one or more websites to foster equality among all potential visitors and allow them to achieve the same experience and level of value. It is also important to continue discussing and learning more about the issue until meaningful progress is made.
Forbes Agency Council: “How To Curate The Marketer’s Essential Bookshelf” by Wendy O’Donovan Phillips
Big Buzz CEO Wendy O'Donovan Phillips is a member of the Forbes Agency Council and regularly contributes articles to its website.