Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
How Google Algorithms Can Affect Your Community
Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engine ubiquity with platforms like Dogpile, AltaVista and Ask Jeeves. Since that time, Google not only won that race handily, but it has become a leader in areas such as analytics, online local business listings and digital advertising.
A Two-Way Street: Creating Meaningful Social Media Engagement
If your practice intends to employ or improve a social media marketing strategy (which we strongly urge that you do), take a moment to reflect upon this quote. It’s impressive how Martin has so succinctly articulated a powerful point that many tend to overlook. While social media advertising is quite a valuable weapon in your marketing arsenal, channels like Facebook and Instagram offer so much more potential than simply serving as a digital billboard for your practice.
Senior Living Operators Can Get Ahead With These Two Google Tools
We recently wrote about the value of creating an omnichannel experience for prospects, and we’d like to continue the theme of synergistic and symbiotic marketing channels by discussing the incredibly powerful combination of Google Ads and Google My Business listings. Herein we will explain how to accomplish so much more by using the two in confluence than simply pursuing one.
Senior Living Foresight: Foresight Radio Podcast “It’s A New Year; Time to Get Your Marketing On! Here’s How,” with Wendy O’Donovan Phillips
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