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Out of the wide blue ocean of marketing, we create a focused energy people notice.

Big Buzz Logo

Out of the wide blue ocean of marketing, we create a focused energy people notice.

Blog2023-01-10T01:18:27+00:00

Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts

Forbes Agency Council: “How Much Debt Is Too Much Debt For A Marketing Agency?” by Wendy O’Donovan Phillips

Let's say yours is a firm that earns $1 million in annual revenue, and you borrowed $100,000 to weather the 2020 economic storm. Over the next few years, you would very well make payments and become a debt-free agency. But what if you had borrowed almost 70 times that amount? In "Dukes of Moral Hazard" in the June/July 2020 issue of Forbes magazine, writers Antoine Gara and Nathan Vardi pointed to big companies like FedEx and Exxon Mobile that were "gorging on debt, some recklessly."

By |October 9th, 2020|Explore Our Press Mentions|

“Who Moved My Cheese?” and Other Senior Living Conundrums

In the new marketing landscape sculpted by the events of 2020, senior living operators must decide which set of mice they’d like to be. It can be tempting to maintain the same methods of sales and marketing that previously yielded success in the hopes that everything will return to normal, and the proverbial cheese returns in the form of high occupancy rates and revenue numbers.

By |October 5th, 2020|Read Marketing Executives’ Insights|

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