Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Through Their Eyes: The Importance of the Buyer’s Journey
Empathy is something the world could use more of right now, and for senior living organizations, plays a key role in the sales process. In the senior living industry, the buyer’s journey is particularly fraught with various emotions, and it’s of utmost importance to empathize with these feelings and align your sales process through the lens of their journey. Don’t get lost in a sea of sameness by repeating the same follow-up techniques; blend personalization and storytelling to stand out and put prospects’ minds at ease, making your community the first choice for their loved ones or themselves.
The Referral Strategy: How to Increase New Patient Numbers Now
[vc_row][vc_column][gem_youtube height="350px" video_id="08G_RTbx9kY"][vc_column_text]“I’ll bet that if I asked any of your patients they’d say you’re a great dentist. They wouldn’t come to
Forbes Agency Council: “How Much Debt Is Too Much Debt For A Marketing Agency?” by Wendy O’Donovan Phillips
Let's say yours is a firm that earns $1 million in annual revenue, and you borrowed $100,000 to weather the 2020 economic storm. Over the next few years, you would very well make payments and become a debt-free agency. But what if you had borrowed almost 70 times that amount? In "Dukes of Moral Hazard" in the June/July 2020 issue of Forbes magazine, writers Antoine Gara and Nathan Vardi pointed to big companies like FedEx and Exxon Mobile that were "gorging on debt, some recklessly."
Extra Ordinary Small Business: “Wendy O’Donovan Phillips: Big Buzz”
Below is an excerpt from an interview with Big Buzz CEO Wendy O'Donovan Phillips and Extra Ordinary Small Business.