Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Thrive Global: “Wendy O’Donovan Phillips: “Work on My Marriage”
As a part of my series about how busy women leaders are addressing these new needs, I had the pleasure of interviewing Wendy O’Donovan Phillips, CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, has been honored by the American Marketing Association for excellence in her field, has been hired by the American Dental Association as an expert consultant in marketing, regularly lectures for healthcare organizations and associations in front of audiences ranging from 25 to 3,000 attendees and sits on the Forbes Agency Council.
Current Residents: The Key to Increased Occupancies
With nonstop advancements in market research, search engine optimization and digital marketing technologies, it can be easy to forget one of the most powerful strategies for driving senior living occupancies: word of mouth. Big Buzz recently conducted a series of surveys for a leading senior living operator which has communities in several states.
Case Study: The Arbor Company
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Be Friendly: Your Website Is Your Most Vital Sales Tool
Strong website design is the foundation of maximizing the utility of your website. It must possess well-written copy, high-quality images, mobile capabilities and speed. However, there is more to a website than great design. You may have a beautiful site, yet you’re noticing that it’s not driving leads and conversions the way it should. If this is the case, here are a few things to consider adding or optimizing.