Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Referral Rock: “Why Brand Reputation Is the Most Important Factor: 105 Experts Weigh In,” featuring Wendy O’Donovan Phillips
“Brand” isn’t just about a company’s logo, slogan, and appearance. It also refers to a company’s overall identity, and how it sets itself apart from the competition.
Staying the Course: Four Dental Marketing Mistakes to Avoid in a Recession
Mistake #1: Waiting too long to speak up “Your first instinct might be to bootstrap communications until the economy begins to recover.
UpCity: “Common Web Design Mistakes And How to Avoid Them,” featuring Wendy O’Donovan Phillips
These days having a website that captures a user’s attention and converts them into a loyal customer isn’t an option, it’s a necessity. A poorly designed site can cause your business to lose customers and ultimately money, and unfortunately, bad web design is more common than you might expect.
Forbes Agency Council: “12 Strategies For Keeping Marketing Clients Involved And Responsive” featuring Wendy O’Donovan Phillips
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.