ROI is a metric favored due to its easily interpreted nature and direct reflection of profitability and financial standing. Its calculations and results are much more easily conducted and understood than a metric like, say, size of gross margin. It’s a straightforward litmus test to determine the effectiveness (or lack thereof) of investments of any nature.

It’s no secret that consumerism is changing the way the U.S. healthcare system operates. In fact, it’s a hot topic of the last few years, and Big Buzz has reviewed it extensively in our weekly blog. For those unfamiliar with the concept, essentially the scales of advantage have tipped in favor of the healthcare consumer: they have more choices, more power, and more discerning tastes than ever.