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Marketing Diversification: Not All Marketing is Created Equal
[vc_row css=".vc_custom_1561575551388{padding-top: 20px !important;}"][vc_column][vc_column_text]While digital marketing gets a lot of attention these days, it represents only one part of a complete marketing
The 5 Traits of A World-Class Medical Marketing Team
[vc_row css=".vc_custom_1561575715957{padding-top: 20px !important;}"][vc_column][vc_column_text]Medical marketing is not for sissies. It takes the intelligence to properly utilize data from research and development, the
Identifying Your Competitive Advantage
While it may seem like a basic idea, it’s that simplicity to blame for countless companies thinking they know what their competitive advantage is when they have no idea. When identifying your competitive advantage, keep the following in mind: First, it is important to be objective, not subjective. You want to use words that have the same meaning to everyone. For example, using the word “quality” is more subjective than objective because two different people can have completely opposing ideas on what quality means. Instead, think of how the idea of quality translates into value for the consumer.
In Medical Device Marketing, You Must Embrace The “T Word”
[vc_row css=".vc_custom_1561576095131{padding-top: 20px !important;}"][vc_column][vc_column_text]Trust goes a long way in business, particularly in the medical device industry. Healthcare systems adopt devices that are