Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
What is a Mood Board and Why is it Important to Your Brand?
Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much more go into the brand creation process. Beyond the hard facts and figures, though, is another brand-building tool: the mood board. A mood board is a collection of designs, images, shapes, symbols and colors that represent your brand.
Using Video to Market Your Medical Device
[vc_row css=".vc_custom_1561576684287{padding-top: 20px !important;}"][vc_column][vc_column_text]It’s no surprise that it’s easier to sell someone on a product or service when you are able to
The courage to plan marketing
Most dental practices deploy shoot-from-the-hip marketing plans. They try a little of this, a little of that. They change gears when they
How Strategic Marketers Connect Communication and Marketing
Communication plays a significant role in our daily lives, whether as a means of connection between people or places, or for a conveyance of thoughts and emotion. Communication helps us promote the development of relationships with others as well as initiate the sharing of knowledge and information. Every interaction has a common need for the ability to communicate in a clear and effective way.