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A/B testing

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The Process for A/B Testing Calls to Action
A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR.

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A/B testing

The Process for A/B Testing Calls to Action

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