The Complete Data-Driven eBook: Recruitment Marketing Paradoxes and Benchmarks in Healthcare and Senior Care

The Data Behind Recruitment Marketing in Healthcare and Senior Care

It’s easier to retain a good employee than to recruit a new one, yet both endeavors are increasingly challenging. In healthcare and senior care, executives often scramble to get and keep key positions filled, frantically backfilling openings while barely keeping current employees satisfied – all in high-stress environments. 

What if there was a simpler way? 

To find out, we surveyed 100 executives in healthcare and senior care. In this eBook, we will explore paradoxes and benchmarks in recruitment marketing for the healthcare and senior care industries. Specifically, we will cover: 

• An Overview of Who We Surveyed 
• 3 Paradoxes in Recruitment Marketing 
• Industry Benchmarking for Recruitment Marketing 
• Top 3 Root Causes of Challenges in Recruiting 
• 7-Step Recruitment Marketing Process 
• Top 3 Ways to Systemize Word-of-Mouth Marketing 
• Average Annual Budget for Recruitment Marketing 
• Most Common Employment Benefits Offered 
• Lessons on How to Hire Better 
• Peer-to-Peer Recommendations for Strengthening Employee Retention