Senior Living Market Research & Industry Intel
We validate and guide the creation of marketing strategies for some of the nation’s largest senior living organizations.
At Big Buzz®, we utilize research to uncover valuable insights into the demand for services in the markets where our clients operate. With primary data to inform the strategic marketing process, Big Buzz is able to validate and guide the creation of new and/or existing marketing strategies for some of the nation’s largest senior living organizations.
Qualitative & Quantitative Research Strategies We Offer:
- Internal surveys (stakeholder, employee, organizational)
- Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
- Marketing and consumer perception surveys
- Consumer behavior surveys
- Porter’s Five Forces model
- Heatmapping, scroll maps and click tracking
- Session recording
- UX testing and conversion models
- Theory of Change (TOC)
- Live interviews – Voice-of-the-Customer (VOC)
- Website analytics
- Advertising evaluation
- Social media evaluation
- Call tracking, scoring and transcriptions
- A/B testing
- Funnel testing
- Multivariate testing
Qualitative & Quantitative Research Strategies We Offer
- Internal surveys (stakeholder, employee, organizational)
- Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
- Marketing and consumer perception surveys
- Consumer behavior surveys
- Porter’s Five Forces model
- Heatmapping, scrolls maps and click tracking
- Session recording
- UX testing and conversion models
- Theory of Change (TOC)
- Live interviews – Voice-of-the-Customer (VOC)
- Website analytics
- Advertising evaluation
- Social media evaluation
- Call tracking, scoring and transcriptions
- A/B testing
- Funnel testing
- Multivariate testing
The Value of Qualitative & Quantitative Research
At Big Buzz, it is our goal to act as the conduit between brands and consumers by identifying and understanding the needs of prospects to better differentiate and position our clients for a sharp competitive edge. This data indicates achievable targets, goals and benchmarks so we can better identify, test, analyze, measure and improve campaigns.
Why Invest in Qualitative & Quantitative Research?
Investing in robust market research and industry intel will place you ahead of the competition before your new marketing initiatives even launch. Instead of using recycled language and boilerplate talking points, your organization will be able to address the most relevant fears, challenges, hopes and motivators of your target audience in real time. This is a surefire way to attract more move-in-ready leads to your door.
